I know there are a lot of successful domain investors who are using their targeted domain names for lead gen, and I am thinking about trying it. Instead of selling a key domain name or spending time and effort building the site fully, I could reach out to one of the main companies in the field and work out a deal for the leads my site brings. Depending on the typical CPA, this could be very beneficial to both parties, and if successful, could actually lead to the domain sale.
The general premise is that I would take one of my exact match domain names where people are looking to buy an expensive product (probably a custom product or financial product), and I would do a one page website with general information about the product for SEO purposes and have a well-placed information request form. For those who aren’t adept at web development, Wufoo is a website that allows people to create custom forms, and I think it would work well for this type of project.
What got me thinking about this was that for the bike tour in which I participated, the Ronald McDonald House provided its riders with custom “Team Ronald” technical bike shirts. I was thinking that the RMDH organizer probably did a Google search for “custom bike shirts” or something like that in order to find a company that made the shirts. If I owned CustomBikeShirts.com and they requested more information for 25 bike shirts (cost of around $2,000), it would be a nice commission check for just sending the lead to a shirt company.
One thing that I (and you) should consider is that there may be privacy issues with sharing personal and contact information, especially if it’s health, legal, or medical-related, so be sure to have a well-placed terms and conditions notice as well as a privacy policy. These are good to have in general, but if you are sharing or selling this information, it’s essential.
Perhaps some of the experts who are doing lead generation on their domain names can share some tips with those of us who are interested in trying!
Related posts:
- Help Us Support Ronald McDonald House! On May 2, 2010, my wife and I will be...
- Top Picks for the Targeted Traffic Conference Domain Auction Rick Latona announced the final inventory with reserve prices for...
- Promote Your Websites Locally & Help Good Causes Lately, I’ve been running in more races to stay in...
Related posts brought to you by Yet Another Related Posts Plugin.