On March 23 the European Court of Justice delivered its long awaited decision in the case of Louis Vuitton vs Google , granting Google a triumph :
"Google did not infringe any registered trade mark has been allowing advertisers to buy keywords that match competitors' trademarks.
Advertisers, however, can not use those keywords to make Google show ads that lead to consumer confusion. "
The Tribunal endorses the right of Google to sell keywords that lead Internet users to sponsored links, but also warns that this practice should be restricted if there are suspicions that it is violating a trademark.
The European Court recommends that the French courts, which referred to Luxembourg demand for Louis Vuitton, to consider whether Google was aware of these possible violations of the law. Louis Vuitton had filed to try to halt the sale of imitation products . Google in his blog discusses this decision indicating that it has strict policies that prohibit the advertisement of counterfeiting and forgery and is actively working with brand owners to identify these cases.
At the same time the Court, urges the owners of rights to pursue, not Google, but advertisers who buy your brand as a keyword to end unfair.
Therefore, will the Court of Cassation of France which has the final word.
Google still has another 5 pending cases of this kind in Europe and 8 in the United States.
