REGENSBURG – Typosquatting can lead to substantial losses for businesses. One study claims that companies with highly frequented websites can lose as much as 300 million USD annually to typosquatting. Although there is some disagreement about the accuracy of this figure, it is an indication of the financial losses associated with typosquatting. The German company InterNetX, offers sound advice and practical features for companies not only to regain, but also to win web traffic and drastically lower their typosquatting losses.
Also known as URL hijacking, typosquatting is the practice of using misspellings, typing mistakes or alternative domain extensions to register a domain name similar to that of a well-known or frequently visited website. These are usually linked to pay-per-click advertising sites, redirect to competitor sites or occasionally even contain malware or phishing content. Whatever the case, the main objective is to draw traffic away from the website the user intends to visit.