Popular expired domain service paid a measly 600 bucks for its brand.
Even domain marketplaces have to buy their own domain names.
A notable case was when thought Convergence’s Aftermarket.com paid $125,000 to pick up its name at auction.
Drop catching service NameJet paid decidedly less: just $600.
The company bought the domain name in September 2007 on Afternic.
YummyName’s Bill Sweetman stumbled on this sale when doing some research. You can see historical domain sales prices on sites such as DNSalePrice, NameBio, and Estibot.
I looked at the whois history of the domain to see who the seller was. It wasn’t one of NameMedia’s own domains; it was from a third party seller based in Texas.
This is proof that you can build a solid brand on an affordable domain purchase.
(Sorry if someone else has pointed this sale out before; it was news to me.)
© DomainNameWire.com 2011.
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