Here’s what’s stopping you from selling more domain names.
1. The distribution market is still fragmented – we’re still at a point where we have a fragmented market of domain listing distribution providers. There’s AfternicDLS, Domain Distribution Network, and to some extent Sedo. GoDaddy has a separate service to get in front of end users. As long as these systems aren’t fully cooperative, it’s harder to sell domains.
2. You aren’t listing them with both major exchanges – if you’re just listing with only Afternic or only Sedo, you’re missing out on millions of monthly domain searches. List your domains on both.
3. You haven’t selected the maximum exposure option – AfternicDLS has three levels of exposure for your domains. The basic level just gets them on Afternic. Choose an expanded option to get them on BuyDomains or even to show up when people are searching for the exact domain at a domain registrar.
4. You haven’t priced your domains – small business end users don’t want to play around. They don’t like the game of “make an offer”. So price your domains. It also makes it easier to sell to other end users.
5. You think your domains are worth millions – If you price all of your domains at $1 million, or respond to all offers with a $1 million asking price, you aren’t going to sell many domains.
6. You don’t respond to low ball offers – Sure, many low ballers are just wasting your time. But many brokers who sell lots of domains have told me that some of their biggest sales start with low offers.
7. You aren’t using GoDaddy’s premium listings – if your domains are at GoDaddy, try Premium Listings. The domain will show up for sale when someone searches for the exact name. That’s what we call a targeted buyer.
8. You haven’t tried selling domains on NameJet and Snapnames – I haven’t had much luck with SnapNames’ self-service listing option in a while. But did you know NameJet offers something similar? It’s worth trying.
9. You’re afraid to sign an exclusivity contract – If your domain is worth something and you want a broker or auction house to list it, you’ll need to sign some sort of exclusivity deal, just like you do when you list a house for sale. Otherwise your broker won’t work as hard on your behalf.
10. Your domains suck – I can’t think of something witty to say about this. But if your inventory sucks, the above 9 items aren’t going to help you out much.
© DomainNameWire.com 2010.
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