What’s in a product name?
I predict that Research In Motion’s Blackpad will suck. Why? Because it’s a me-too device with a me-too domain.
Research in Motion (RIM) acquired the domain name Blackpad.com, which set off a media tizzy of excitement over RIM’s new product last week
But much like the many would be “iPhone killers” out there, this device seems destined to just try to copy the success of the iPad. The name really says it all. Why on earth would you call your device something “pad”, like Apple does? Does anything spell desperation more than that?
Why not Blackslate, Blacktablet, or something like that? Maybe RIM plans to pull a last minute switcheroo on the name like Apple did, killing all those rumors about the iSlate (and killing the dreams of hundreds of cybersquatters).
If you want to beat a competitor, you don’t try to copy them. You don’t just try to create a better product. You create a different product, like Apple does. And if the assumed name is any indication, that won’t happen with RIM’s product.
(And no, I’m not an Apple fanboy. I don’t really like their products much. I hope someone can challenge them. Which is why this irks me so much.)
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