I need a real vacation.
You’d think a holiday weekend would help me relax and forget about domain names. Apparently not.
Last night I had a dream about new top level domain names. It went something like this…
My phone started ringing in the middle of the night, and people were leaving nasty messages for me.
“I went to your web site and it didn’t have the information. Thanks for wasting my time!”
“Your web site is a scam!”
“I’m going to report you to the authorities!”
In my dream, I try to figure out what the sudden outburst is about. Then I open up the Wall Street Journal and see the problem. Someone is promoting the same second level domain I own with one of the newfangled top level domain names. Only problem is that everyone is typing in .com at the end instead of whatever the advertised TLD is. They’re ending up at my site and are disappointed to not find what they’re looking for.
This dream isn’t that far-fetched. In fact, this very thing happened to me nearly a decade ago but with confusion over .net vs. .com. A large organization promoted a service at .net, and people kept coming to my .com instead. I got angry voicemails and people saying the promotion had misled them. Making matters worse, that organization was robocalling people to advertise the web site, so people started yelling at me for disturbing their dinner.
As for the ads in the Wall Street Journal? I think that crept into my dream because of an ad that caught my attention in the back of Forbes this week. I must be the only one who hasn’t heard of the .come TLD yet:

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