Getting your domain names in search engines boosts chances for selling to end users.
I’ve written before about how I am using Octane360 to monetize a number of my long tail geo domains (e.g. cityAllergist.com). In addition to creating a new revenue stream on my domain names in the form of directory listing sales, there’s another benefit to creating web sites using Octane360 and similar site building systems: it helps you sell your domain names.
How often does someone contact you from your domain name “inquire about this domain” link and submit an offer on your domain? It probably happens a lot. But those visitors generally find your domain by typing it in; they had to have thought about it first.
Now, imagine you can get your domain name ranked on the first page of Google for your exact match term. Let’s choose a domain I don’t own, AustinLawyer.com. If you’re ranked for “Austin Lawyer”, you’re going to get a lot of visits. Some of those visitors will be lawyers in Austin checking on their search rankings. If they click through to your web site and see a “for sale” message, you’ve just found a prospective buyer that otherwise wouldn’t have thought to buy your domain name.
Just this week I sold one of my sites hosted on Octane to an end user. The site was perfect for him; and he said the search rankings were a big reason for his interest. I also had an easy benchmark for a price. I offered to sell it to him for a multiple of the monthly cost to purchase a directory listing on the site. It was a no-brainer for him and a fair deal for me. I have another sale pending — again, where the buyer became aware of the domain name thanks to a Google search.
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