The Domain Industry News » April 16, 2010

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• April 17, 2010
• 1:37

  Sedo Launches SedoDNA.com

   » ‎ Domisfera

  As part of the integration and AdLink Sedo , Sedo has launched the portal SedoDNA.com that allows advertisers to directly purchase advertising on parking domains, bypassing intermediaries such as Google.

  Sedo Domain Name in Advertising, an advertiser can select domains indirectly through the subject categories or keywords.

  Iván Díaz de Sedo provided more information in demented :

  "It is currently in beta for users in Germany alone ( press release ). The decision was made and to be developed in stages and to offer the best possible product at the end of the testing phase and arrive at all markets, including advertising in Spanish of course.

  SedoDNA (DNA stands for Domain Name Advertising) is our new product for advertisers. It offers the possibility to all interested companies to display their advertising message directly into our parking as a further step in our proposed multi-domain monetization of that and I spoke at several meetings in Valencia, Madrid, Barcelona. It was originally used to put some renewed designs on them such advertising and throughout the beta project will change the rest of designs.

  The models to be used are various: CPC , CPM and CPL . Very soon also be available on CPO .

  The accounting and statistics will show in the next 24 hours and obviously the advertising used in cases such as CPL will be displayed once you get a sale on the publisher. "

  

  

• 0:22

  Fellowship Program Brings Global Voices Together at ICANN

   » ‎ ICANN Announcements
  16 April 2010

• April 16, 2010
• 22:37

  Things to Look for When Finding End User Buyers

   » ‎ Elliot's Blog

  I’ve discussed at length methods I’ve used to sell domain names to end users. Sometimes my efforts are successful and pay off, and other times, they do not. Here are a few things I’ve learned which may help you the next time you try and sell a great domain name to an end user buyer:

  Many competing companies: In industries where there is a lot of competition, having a good domain name can make a company stand out from its peers. Whether it’s because of the SEO or because the company wants to “own the brand,” there will always be at least one company that wants the category defining domain name, even if the category is somewhat small. As long as there are many competitors, at least one company will want your exact match keyword .com domain name.

  Small and large companies within target: I have found that there should be a good mix of small and large companies in a vertical to best sell a non-ultra premium, but category defining, domain name.  It’s difficult to get to the decision maker with a huge corporation, but it’s quicker with smaller companies – especially when it comes to decision making.  Boiled down, it would be tough to sell a soda domain name when you are only pitching Coke, Pepsi, Dr. Pepper…etc rather than an industry with a mix of companies.

  Generic domain names are owned by companies: One thing I noticed when I made the successful end user sale I wrote about was that many of these companies didn’t use their brand names in their website urls. They used descriptive terms such as their area + their industry. When I saw that and had an industry keyword, I knew at least one company would want it, and I was right.

  Companies selling that product or service: If you have the exact match domain name of a product or service, it’s likely one of the companies would want to buy it. Although a lot of companies aren’t completely knowledgeable about SEO and/or Internet marketing, many will recognize that this particular type of name would have value to them. It’s your job to convince them of this.

  High profit margin on product or service: Similar to above, if that product or service is profitable, it’s more likely they will be interested in the domain name. If a company makes $1 profit per customer and they don’t sell many of these products (and it isn’t considered a loss leader) they probably won’t (or can’t afford to) spend a lot of money for the related domain name. If a new customer will net them big bucks, they can and will be able to justify a higher expenditure.

  Own the same domain name in another extension: If a company owns the exact same domain name as you, just in a subpar extension (.net, .info maybe .org), it’s likely they would have wanted the .com if they could have bought it. Maybe the .com wasn’t for sale and the company didn’t know how to inquire about it or maybe they couldn’t afford the .com in the aftermarket when they bought the other extension. Whatever the case is, you know they like this term, and will probably want the .com. Just be cautious if the other extension is developed and there is a potential that the term isn’t generic enough. They may use your solicitation email as a sign of bad faith in a UDRP proceeding.

  What else do you look for when selling domain names to end users?

  Related posts:

  1. Finding End User Prospects Finding end-user prospects for your category defining domain names is...
  2. Successful End User Sale From Start to Finish I want to share information about a successful end user...
  3. Reaching Out to a Potential End User Domain Buyer I am going to try something a bit different...

  Related posts brought to you by Yet Another Related Posts Plugin.

• 22:25

  New Blog On HosterStats.com

   » ‎ WhoisIreland Review
  I’ve added a blog to the HosterStats.com website. The url is quite an obvious one: www.hosterstats.com/blog  The new blog deals specifically with domain name issues, web hosting statistics and how the HosterStats.com website works.

• 21:02

  Prebidding Now Open For Moniker’s Live DOMAINfest Auction

   » ‎ ChefPatrick.com
  Press Release MONIKER AND SNAPNAMES INTRODUCE PRE-AUCTION BIDDING FOR UPCOMING PREMIUM LIVE AUCTION AT DOMAINFEST® IN FORT LAUDERDALE Online Registration Now Open For DOMAINfest Fort Lauderdale Power Networking Event LOS ANGELES, Calif. (April XX, 2010) —- Moniker ® and SnapNames®, both Oversee.net® companies, announced the launch of a pre-auction bidding system for the live premium domain name auction [...]

• 20:24

  Using Google Webmaster Tools New Organic Search Data

   » ‎ Domain Name Wire

  Google opens up a wealth of organic search data for your web sites. Use it.

  Google recently expanded the organic search data it provides to web site owners who use Webmaster Tools. Now you can see rich data about where your web site has ranked for key terms, how many times it showed up in search results, and the click-through rate for each position. Here’s an example:

  

  For years, SEOs have discussed the relative number of click-throughs you get at different positions on a search page. Now you can see exactly how much more traffic you can get by moving up a position. If you have a high traffic keyword with a click-through rate of 40% in position one and only 5% in position two, that’s a keyword you should optimize for. If you have a high traffic keyword at 6% in position one and 5% in position two, you should prioritize that lower.

  Log in to your Google Webmaster Tools account to check it out.

  © DomainNameWire.com 2009.

  Review and rate domain name parking companies at Parking Judge.

  Related posts:

  1. Domain and Search Tools Integrate New Google Data
  2. Update: Google Organic Search Results Requirement
  3. Site Search Data is Gold Mine for Developed Web Sites

• 20:24

  ClamAV and the Case of the Missing Mail

   » ‎ CircleID

  Some email discussion lists were all atwitter yesterday, as Sourcefire's open-source anti-virus engine ClamAV version 0.94.x reached its end-of-life.

  Rather than simply phase this geriatric version out (it was at least one year old, revised to versions .95 and .96 since release, and announcements about the need to upgrade had been made for six months) the development team put to halt instances of V0.94 in production yesterday, April 15, 2010. This was to protect users from an issue that existed with the older version in terms of its inability to be updated with fresh virus signatures.

  In other words, the ClamAV developers caused version .94 to stop working entirely, and, depending upon the implementation, that meant email to systems using ClamAV also stopped flowing.

  Yikes. Several high-profile anti-spam services were hit with an unanticipated shutdown, for example, Roaring Penguin's CANIT, with large incursion into the educational market reported incidents of downed systems. Michelle Sullivan of GFI Mail Essentials' SORBS also noted the inbound servers for the blacklist took a hit.

  The Twitterverse wasn't pleased either—numerous systems administrators have been tweeting their chagrin at the move.

  Some sender-side mailing lists noted a 3-5% drop in email deliverability yesterday; that sounds very much on the high side, given such figures invariably change from list to list. No major ISPs and receiving sites are using ClamAV on their production mail servers, but nonetheless, the concern isn't so much about dropped mails. By now, email systems have been re-arranged or upgraded.

  Rather it is the reliance upon out-dated systems and anti-virus software. With zero-day exploits and a constant flow of malware, the latest and greatest commercial anti-virus software packages are only able to flag, at best, half of the viruses live on the net; at least 50% go undetected. Out-of-date anti-virus software is generally less effective at catching malware, and out-of-date system software tends to be much more vulnerable to exploit.

  There were no winners here, recipients didn't get mail, receiver systems dropped mail, senders failed to get through, two high-profile spam-filtering services were adversely affected, and Sourcefire took it on the chin.

  Written by Neil Schwartzman, Executive Director, CAUCE North America

  Follow CircleID on Twitter

  More under: Cyberattack, Email, Malware, Spam

  

• 19:46

  New Google Ad Formats Could Help Domain Name Parking

   » ‎ Domain Name Wire

  Google trying new ad formats — could they land on a parked domain near you?

  During the past two quarters Google has been rolling out a number of new ad formats for search ads on Google.com. On yesterday’s investor conference call, the company explained a few of them.

  Site Links – these came online in Q4, and basically deep link to sections of an advertiser’s web site. For example, here’s an ad for Toys R Us:

  

  Product Links – ads for specific products might show pricing and pictures, such as this one for “HP All in One Printer”:

  

  Video Ads – these expandable ads show videos directly within the Google.com ad. Here’s an example when you search for the new movie “The Losers”:

  

  Of course, the company also is testing lead generation ads.

  Also on the call, Google explained that it’s getting more involved with cost-per-action. Some e-commerce stores will provide Google with their product list and pricing, and then turn over advertising to Google. Google chooses when and where to display ads, and then gets a cut of sales — much like an affiliate program. It’s kind of like affiliate arbitrage for Google, except they get to bid on trademarks whereas most affiliates can’t.

  Obviously Google is trying these new ad formats because they boost revenue. Could that translate into more ad options for Google Adsense, including the parking channel? That could be a big boon. Right now most parking programs that display photos of products use a Shopping.com feed. A Google feed might produce better results. Showing videos and specific product links could also boost revenue on parked domains.

  Seeing these ads on parked domains is obviously a long way off. But there’s potential.

  © DomainNameWire.com 2009.

  Review and rate domain name parking companies at Parking Judge.

  Related posts:

  1. Google Desktop Gadget Updates Domain Parking Stats
  2. Google Lets Advertisers Opt Out of Domain Parking Sites
  3. Yahoo May Outsource Pay-Per-Click to Google

• 19:15

  Panelist with a brain cramp (Americanairways.com)

   » ‎ DomainNews

  By Paul Keating, Esq.
  
  I enjoy puzzles but I simply could not understand Houston Putnam Lowry’s logic in American Airlines, Inc. v. MegaWeb.com Inc. (http://domains.adrforum.com/domains/decisions/1305263.htm).  I can only conclude that Mr. Lowry had a bad day.  Mr. Lowry correctly (IMO) found that the domain name was neither identical nor confusingly similar to American Airlines.  

• 15:04

  Louis Vuitton loses domain name case

   » ‎ DomainNews

  Louis Vuitton,the famous fashion house,has recently lost an arbitration hearing to get the lvmobile.com domain name.

• 9:48

  Latona’s 3rd Daily Domain Auction is underway

   » ‎ DomainNews

  Latona’s 3rd Daily Domain Auction started yesterday and will close today at 1:00 PM EST .

• 9:47

  Species.com sells for $37,500

   » ‎ DomainNews

  Species.com domain name was recently sold through Sedo for $37,500 .

• 9:46

  VeriSign Exceeds 2 Billion Certificate Checks in a Single Day

   » ‎ DomainNews

  VeriSign, Inc, the trusted provider of Internet infrastructure services for the networked world, today reported it surpassed 2 billion Online Certificate Status Protocol (OCSP) checks in a single day.

• 9:44

  Top Level Domain Holdings Limited Audited Results for the period ended 31 October 2009

   » ‎ DomainNews

  Top Level Domain Holdings Limited reported its annual financial results .The report and accounts for the Period are being sent to shareholders and are available on the Company's website.

• 7:42

  A Demand Media IPO Could Disclose Guts of eNom Operation

   » ‎ Domain Name Wire

  Demand Media contemplating IPO — which could mean an open book on the company.

  Financial Times is reporting that Demand Media is exploring an Initial Public Offering and could file as early as August.

  Demand Media is a fascinating story. What started as a domain startup quickly acquired eNom and Bulk Register, then found itself creating content through a massive and efficient supply chain.

  As when any company files to go public, an S-1 from Demand Media would show us a lot about the inner workings of the company, including subsidiary eNom.

  When Go Daddy filed to go public (it later ditched its plans), we learned a lot about its profit centers and operations. It also connected the dots to its Standard Tactics subsidiary.

  When NameMedia filed to go public (it also ditched its plans), we learned how much it paid for a number of its acquisitions.

  A Demand Media filing could potentially tell us:

  -Details of eNom’s partnership with Network Solutions for NameJet
  -How many domains the company owns and the parking revenue it makes
  -Revenue or operations of Acquire This Name
  -How much it paid for domain parking company HotKeys and for its other acquisitions

  © DomainNameWire.com 2009.

  Review and rate domain name parking companies at Parking Judge.

  Related posts:

  1. RegisterFly Lawsuit Ensnares Demand Media
  2. Demand Media aims for 2007 IPO
  3. In Demand (Part 2): How the Domain Business Can Benefit from Demand Media

• 6:50

  Demand Media Investingating IPO with the help of Goldman Sachs

   » ‎ Domain Name News

  According to an article in the Financial Times, Demand Media has hired Goldman Sachs to explore an initial public offering. The company, founded by the former chairman of Myspace, Richard Rosenblatt, owns registrars eNom, BulkRegister, parking company Hotkeys and operates the NameJet drop catching site in partnership with Network Solutions. Aside from owning a domain portfolio, which includes a large number of expired domain names, the company also runs a user generated content production service called Demand Studios. The content is then published on Demand’s websites, such as eHow. The company’s freelance workers produce about 4,000 video clips and articles per day.

  (c) 2010 DomainNameNews.com

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• 5:38

  Louis Vuitton Loses Domain Dispute for Mobile Domain Name

   » ‎ Domain Name Wire

  Fashion company loses dispute over LVMobile.com

  Louis Vuitton has lost a domain name dispute against Demand Domains for the domain name LVMobile.com

  The company claimed that LVMobile.com infringed on its LV trademark, and that the parked domain at LVMobile.com included links to the fashion company’s competitors. It also alleged that Demand Domains is a front for Demand Media’s eNom registrar.

  Demand Domains countered that Louis Vuitton does not have exclusive rights to the term “LV”, and that the trademarks it cited were for stylized marks and designs rather than just the letters LV. It also claimed that the only way Louis Vuitton could have found the ad links on the parked domain for its competitors was by using the search box on the page.

  In an additional submission, Louis Vuitton said that it offered mobile accessories and owned the domain names Louisvuittonmobile.com, lvmobile.us, and lvmobile.fr. However, none of these domains are active and they were registered after LVMobile.com was registered.

  The panel found that the domain name wasn’t confusingly similar to Louis Vuitton’s marks:

  In this case, however, the added generic term points to a specific product or industry, namely the mobile industry, not related to the Complainant. While Complainant’s mark LV is registered in the U.S. in a stylized form and as a part of a pattern on a handbag, Complainant has not shown that the letter combination as such is well known and famous for Complainant’s products outside the fashion industry. None of the LV marks, including the International Registration for “L.V.” covers mobile phones or related goods or servces.

  The Complainant has provided printouts from its web site, showing some mobile phone accessories, however the mark featured in connection with the goods is not LV but LOUIS VUITTON, and the Complainant does in fact not claim that the LV mark is used but refers collectively to “the Trademarks” incorporating LOUIS VUITTON and VUITTON.

  Notice how Louis Vuitton played fast-and-loose with its trademarks, grouping together its supposed LV trademark with its Louis Vuitton and Vuitton marks, then referred to them together as being used for mobile products while really LV was not used in conjunction with mobile accessories.

  This isn’t the first time Louis Vuitton has lost a UDRP trying to claims rights to “LV”. It lost a high profile case for LV.com back in 2006.

  © DomainNameWire.com 2009.

  Review and rate domain name parking companies at Parking Judge.

  Related posts:

  1. Louis Vuitton loses case for LV.com
  2. Novo Nordisk Loses Domain Name Dispute
  3. Viacom Loses South Park Domain Dispute

• 4:27

  GeoDomain Expo: Live Domain Name Auction Features Raleigh.com

   » ‎ DotSauce Magazine

  

  The 2010 GeoDomain Expo will be hosted in New Orleans beginning April 28th on through April 30th. The conference will feature talks on local web business, development, branding, marketing and more. Hotels.com co-founder David Litman will be delivering the keynote speech.

  SnapNames has just announced the GeoDomain Expo Live Auction inventory which showcases quality geo, travel and local search related domain names.

  

  Raleigh.com is listed for sale with a reserve price between $1M and $5M. This premium domain represents one of the largest cities in the U.S. and a truly unique opportunity to develop a business around it.  CNN Money ranked Raleigh as the #3 place to start a business in 2009.

  Raleigh, NC is just a couple of hours inland from the coast where I live, so I like to visit when I can. I have friends in what is known as the Research Triangle Park, which includes Raleigh’s North Carolina State University and surrounding area universities; University of North Carolina at Chapel Hill and Duke University in Durham. I’ve also attended events like Startup Weekend in Raleigh’s beautiful downtown area. So, I must say that I’m a fan of the city and this gem of a domain name.

  

  Raleigh.com is currently owned and operated as a city portal by the Associated Cities network who are also the hosts of the GeoDomain Expo.

  Notable domains featured in the GeoDomain Expo auction include:

  • Raleigh.com
  • Lisbon.com
  • CityMaps.com
  • Bucharest.com
  • Crete.com
  • BeachResort.com
  • FamilyVacation.com
  • PapauNewGuinea.com
  • Cannes.net
  • LocalGyms.com
  • NYShows.com
  • RestaurantSearch.com
  • AffordableVacation.com
  • CaliforniaDesign.com
  • DublinRestaurants.com

  The auction officially comes to a close on May 4th at 3:15 ET so check out the full inventory and register to bid at SnapNames.

  This article is from DotSauce Magazine.

  
  
  GeoDomain Expo: Live Domain Name Auction Features Raleigh.com

  

• 2:48

  Companies in the News: GoDaddy Auctions, The AfternicDLS and LogicBoxes

   » ‎ Domain Name Journal
  GoDaddy Auctions, the AfternicDLS and LogicBoxes all announced new service offerings today. GoDaddy added a public fixed price "closeout" section on their website, the AfternicDLS announced another free webinar for April 29 and LogicBoxes added two free value added features for their registrar clients.

• 2:13

  Meet the Pets of Name.com!

   » ‎ The Official Name.com Blog

  Pets of Name.com from Name.com on Vimeo.

  We’re a company of animal lovers here at Name, so we thought we would share our furry, feathery, and scaly companions with you. Be careful though, this video is rated ‘E’ for extreme cuteness!

  Have any videos of your pets? Post your links in the comments and whoever posts the cutest video will get a free .COM!*

  *Standard .COM registrations only

  Bookmark It
  
  
  
  
  Hide Sites $$('div.d970').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) });

• 2:12

  Internet Security: Finding Common Ground Biggest Challenge Among Countries

   » ‎ CircleID

  John Markoff of the New York Times reports: "For the 140 computer network specialists, law enforcement agents and diplomats from eight countries who met in this German ski resort this week for a Russian-sponsored conference on Internet security, the biggest challenge was finding a common ground to discuss their differences. The barrier was not the gaggle of native languages but the deep differences in the way governments view cyberspace, according to many of the cyberspecialists at the conference."

  Read full story: New York Times

  Follow CircleID on Twitter

  More under: Cyberattack, Cybercrime, Internet Governance, Security